As Nigerian movies began to gain affinity with the local cinema audience, Netflix and other streaming companies stormed into the picture.
Whilst i think that it is necessary for filmmakers to create and own the local distribution narrative, we must also keep in mind that a switch from cinema to streaming platforms is really a good thing for the industry.
For example, theres the issue of geographic reach, which streaming platforms solve.
For the later part of this piece, that analysed audience insight, lets be fair, with Nollywood movies you barely know what to expect, so it makes sense why people would prefer to watch them at their convenience instead of at a cinema.
Great piece 👏🏽👏🏽
Amazing and very insightful!👏🏽 However I think one should also ask that if distributing to cinema actually favored the filmmakers, would they have rushed to make the switch to the streaming services?
A deep analysis, great content. I'd also love to read the story about Francophone African films strategy. Dynamics are different but there is a common trend, over the last few years (pre pandemic) some films debuted in cinema and recorded positive appraisal (no public data available). Dakar currently has only 2 permanent cinemas (1 has 1 screen, the other 3 screens) and they feature strictly the same films ... including at least 1 to 3 Nollywood movies per week. I noticed that Nollywood movies are now part of the habit, most certainly because of Francophone audience growing interest for Nollywood on pay TV channels. Coming back to Nigerian cinema industry, the option to favor Netflix or Amazon Prime will certainly also limit the availability of films in cinema elsewhere on the continent. While in Senegal, a potential shift worth observing is the positioning of a new cinema in Dakar from French network Pathé Gaumont opening by end of 2022 (7 screens, 1400 people), will there be -enough- space for African films including Nollywood production?
Enjoyed this. Can we also look at it from the angle of consumers, some of us are moving away from Netflix and other streaming platforms because the content seems a bit too leftist and also because of crackdowns on password sharings I guess.
Wonder what the future holds for us?