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Why tech and business media must pay attention to Paystack’s media strategy.
David I. Adeleke
48
19
Here’s how Jola Ayeye and Feyikemi FK Abudu set “I Said What I Said” up for success.
David I. Adeleke
36
14
The creator economy is worth over $100 billion and growing fast. But Africa seems to be an afterthought in the conversations that shape it.
David I. Adeleke
25
22
Netflix came to Nigeria in 2016 and its strategy in the market has evolved over the years. Now, it is commissioning original movies and series, but to…
David I. Adeleke
33
18
Two articles have opened a can of worms and shaken Africa’s tech ecosystem to its core. Both put Flutterwave, Africa’s highest-valued startup, under the…
David I. Adeleke
21
16
Stears makes a pivot. Netflix finally drinks Nigerian beer.
David I. Adeleke
29
27
How Money Africa builds a successful subscription business and financial community with content
David I. Adeleke
23
As Nigerian movies began to gain affinity with the local cinema audience, Netflix and other streaming companies stormed into the picture.
Anita Eboigbe
18
16
What do tech startups need to know about PR and storytelling?
David I. Adeleke
20
20
With fatigue over investment stories kicking in, African startups must consider alternative PR strategies to build their reputation and connect with…
Victoria
13
2
The story of Zikoko’s evolution into one of Nigeria’s most important cultural publications.
David I. Adeleke
19
7
Last month, Stears raised $600,000 in seed funding from Omidyar Network’s Luminate to fuel its departure from the status quo. Let's work through what…
David I. Adeleke
27
8
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