Why tech and business media must pay attention to Paystack’s media strategy.
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Here’s how Jola Ayeye and Feyikemi FK Abudu set “I Said What I Said” up for success.
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The creator economy is worth over $100 billion and growing fast. But Africa seems to be an afterthought in the conversations that shape it.
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Netflix came to Nigeria in 2016 and its strategy in the market has evolved over the years. Now, it is commissioning original movies and series, but to…
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Two articles have opened a can of worms and shaken Africa’s tech ecosystem to its core. Both put Flutterwave, Africa’s highest-valued startup, under the…
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Stears makes a pivot. Netflix finally drinks Nigerian beer.
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How Money Africa builds a successful subscription business and financial community with content
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As Nigerian movies began to gain affinity with the local cinema audience, Netflix and other streaming companies stormed into the picture.
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What do tech startups need to know about PR and storytelling?
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With fatigue over investment stories kicking in, African startups must consider alternative PR strategies to build their reputation and connect with…
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The story of Zikoko’s evolution into one of Nigeria’s most important cultural publications.
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Last month, Stears raised $600,000 in seed funding from Omidyar Network’s Luminate to fuel its departure from the status quo. Let's work through what…
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