Spotify is expanding globally and has officially launched in Nigeria. This comes with several potential opportunities that transcend music streaming.
This is good news for content creators if you ask me. Speaking as an author and book publisher, I am certain that this development can help create a new direction that will help the publishing industry regain its commercial viability.
As usual, you have here a well researched and educative article. Thanks.
I like that you point out that its a long game. The challenge with launching platforms that are digital dependent in Nigeria is that the numbers just aren't there. Potentially, yes. But the conditions that drive digital adoption in Nigeria are almost exclusively economic, and addressing that will take a shit long time. Great read!