Why tech and business media must pay attention to Paystack’s media strategy.
This is a great piece and is really insightful though I disagree with one minor point - in theory, the media is supposed to be the watchdog of society, criticizing everything from billionaires to governments, policies, and big tech, but now the internet (and attention economy) has flattened the playing field and threatened to obliterate their relevance. The media is in crisis partly because now everybody is on the internet fighting for clicks, social media has changed people's news consuming habits over the past 2 decades and the advertising model of monetizing internet content has compromised some of the otherwise credible media outlets. Then we also have startups like Medium and substack who take a page from the playbook of companies like onlyfans and substack - who are decoupling content producers from their publishers and going direct to consumer (readers), over the past few months we've seen some of high profile staff writers of notable media houses in the US quitting their jobs and cutting cheques with Substack. The summary of my long ramble is that everybody is coming for the media's lunch, the media model will have to evolve to keep with the times. Nigerian companies like Paystack are only the beginning, I predict that more Nigerian startups are going to come for local media's relevance in the coming months and years, the Nigerian tech space is not far behind.
A very interesting read! Love the insights shared
This was an insightful read. As a writer, I enjoyed the arguments you put up and the way you have allowed your readers to learn the facts and choose a position. Personally, I am intrigued by the deconstruction happening in the media industry, especially the niche information being provided by brands. The rippled effect is going to benefit creatives and I am here for that.
This is a very interesting read for me, and I must commend the hard work of research put into the delivery. This write-up further exposes what has been going on in the battle for attention and sales. I believe Paystack is using one of the Big Tech tools and others will follow as stated. looking forward to more insightful reads.
Becoming your customer's buddy.
I really enjoyed the twist! Haha
This is such a brilliant read. Nice work David.