Another thing I think a lot of people miss out on is this - thinking about what would get the media platform the clicks they need, what their audience want to read, what other platforms will quote... thinking about key things like that help. You just have to put yourself in the shoes of the media outlet and if you can't figure it out. Just ask.
Excellent piece! I think it's an issue of not properly thinking about and understanding local media's incentives, startups just want their story out there!
I'll just be forwarding this piece to anybody that wants to argue from now on.
You're a nicer person than I am, because responding to such lazy critique of local tech media is becoming annoying. I've read hundreds of press releases from startups, and they're mostly garbage.
Still, some of these guys get coverage, because journos have stories to write and one gets the sense that despite the nonsense press release, there might be a story there.
If anything, local tech media should publish less of these startup stories. When a startup raises a Series A round, it's straight to TechCrunch or Bloomberg, so what's in it for the media publication that has been covering them all the while?
Nice article, and I enjoyed it. I think an aspect you didn't mention is related to corruption in the start-up space. I mean start-up founders stealing ideas of others or grossly short-paying them. I mean there isn't a crusading element in the tech media. This will certainly control the corruption. What do you think?
You did an amazing job chronicling this David.
Another thing I think a lot of people miss out on is this - thinking about what would get the media platform the clicks they need, what their audience want to read, what other platforms will quote... thinking about key things like that help. You just have to put yourself in the shoes of the media outlet and if you can't figure it out. Just ask.
Excellent piece! I think it's an issue of not properly thinking about and understanding local media's incentives, startups just want their story out there!
I'll just be forwarding this piece to anybody that wants to argue from now on.
You're a nicer person than I am, because responding to such lazy critique of local tech media is becoming annoying. I've read hundreds of press releases from startups, and they're mostly garbage.
Still, some of these guys get coverage, because journos have stories to write and one gets the sense that despite the nonsense press release, there might be a story there.
If anything, local tech media should publish less of these startup stories. When a startup raises a Series A round, it's straight to TechCrunch or Bloomberg, so what's in it for the media publication that has been covering them all the while?
An extra ♥️ for your insight that a PR story needs to be less about one's own business and more about what the news about it means for others.
And another ♥️ for proving that perceptions are often unmoored from reality, but that it's worth respecting them.
Enjoyed reading. Thanks for providing clarity with fact based insights.
Insightful as always. Thanks for sharing!
Nice article, and I enjoyed it. I think an aspect you didn't mention is related to corruption in the start-up space. I mean start-up founders stealing ideas of others or grossly short-paying them. I mean there isn't a crusading element in the tech media. This will certainly control the corruption. What do you think?
This was beautiful to read and very enlightening. Thank you David