How does the evolution of creator careers influence how we think about building for the creator economy?
Insightful as always. Happy to read about the stage I am presently in the lifecycle and what to be done to get to climb and also the challenges that awaits. Congratulations on the milestone of the newsletter. More big wins coming!
Really loved this. Also the opening hook with mentioning a Nigerian creator along with Mr. Beast sucked me in. Towards the end I was hoping to see + am curious to know if we have a healthy number of creators that have gone the monetisation - commerce - ownership route. And if we can read about how they went there(maybe a part 2?)
These days it seems almost every Nigerian creator is waiting for a brand deal or waiting to go full Nollywood.
Curious, What’s else can a Nigerian make up creator (for example), do to sell Zaron Makeup, and eventually own her own makeup line that people will buy in droves.